CSR Campaigns/Change Management


Employees and customers are key stakeholders and important human capital for a company. Companies should make use of their CSR activities in recruitment and employee retention. Perhaps you would like to motivate your stakeholder groups towards more sustainable behaviour? Or show your commitment at shareholders’ meetings or CSR trade fairs? We plan adequate measures and develop a strategic dialogue that evokes identification, and encourages the cooperation, loyalty and motivation of your shareholder groups!


We can do for you:

change management conception | CSR magazines – concept, layout and editorial | executive newsletter | intranet | newsletter | speeches |  execution of CSR staff events | dialogue rounds and manager workshops | presentations | monit



Who really are the 70 million LOHAS in Europe? How does marketing need to be, to reach the “ethical consumer”? How shall producers, service providers, and the retail market adjust to the LOHAS?


We realise for you:

branch-related know-how conveyance | LOHAS marketing (design, PR, advertisement) | retail concepts | best practice of LOHAS-product launch | trends- und market analysis | sales trainings | lectures | seminars





When consumer organisations or communities, web blogs, social networks or NGOs accuse companies of greenwashing, it is not only the company’s reputation that is harmed. Sales figures can decrease, clients, suppliers and producers may also turn away.

Greenwashing is the result of lack of know-how and experience in green marketing. Our consultancy services fill the gap. We analyse your greenwashing potential, create public awareness for all key players involved in CSR communications through individual training, developing a code of conduct and adjusting it to your processes. In this way, we prevent crises developing in your organisation and establish a CSR early-warning-system to prevent you from reputation damage. In the event of a crisis, we provide solutions on an ad hoc basis.

You can choose from variable modules that guaranteet your CSR campaigns and activities follow the principles of sustainability communications.

To see what Greenwashing can cause: watch the following report on ZDF/WISO (a main German TV channel) – statement by messagepool (in German):


Link to report


We can do for you:

prepare and compile an anti-Greenwash Guide© | check current communications regarding Greenwashing | individual education and best practice to avoid Greenwashing | social media analysis | organizational consultancy | development of a Code of Conduct | ad hoc crisis communications




CSR-Management on demand


Say you are a service provider -  advertising or PR agency -, and a CSR project comes up for a client, but you cannot provide expertise in the field of CSR and do not want to establish it permanently? If you don’t want to take on extrapersonnel or do not find qualified freelance personnel with CSR-expertise, messagepool provides temporary services on demand.


We can do for you:

Education in CSR basic knowledge and best practice| interim-project management | seminars | lectures | anti-Greenwashing consultancy | crisis management





Is your sustainability report state of the art? Which CSR-activities do your competitors implement successfully? From which corporate volunteering project can you learn? How successful are your CSR communications? With us, you will get an overview.


We can do for you:

review | analysis | market research | benchmarking | studies | situation and SWOT-analysis | evaluation


Best Practice:

Our study for the CSCP/ Ministry of Environment North Rhine Westphalia.

free Download German

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